At Xcel Film Studios, we specialise in crafting high-impact commercials that capture attention, evoke emotion, and leave a lasting impression. From luxury brands to digital-first startups, we bring each story to life with cinematic precision and strategic intent. Our commercial production services are built on the foundation of storytelling, technical excellence, and market insight — helping brands connect with audiences across platforms and geographies.
Whether you’re looking for a 30-second TV spot, a performance-driven digital ad, or branded content that resonates with a niche audience, Xcel ensures every second counts. Our in-house creative team, directors, DOPs, editors, and VFX artists collaborate closely with your brand to deliver standout results — on brief, on time, and on budget.
Our commercial production vertical blends artistic creativity with measurable brand impact. We work across industries, formats, and languages to ensure your campaign hits the mark.
Full-service production for broadcast-quality ads with strong visual language and storytelling.
Crisp, impactful content for platforms like YouTube, Instagram, and OTT with sharp hooks and call-to-actions.
Story-led formats that blend entertainment with subtle brand integration.
High-energy films crafted to announce, explain, and excite — perfect for social media and events.
Premium in-house films that communicate brand identity, values, and milestones with a cinematic lens.
Adaptable content tailored for regional and global markets, produced with cultural nuance.
Our production framework ensures clarity, creativity, and consistency from concept to delivery.
Scriptwriting, mood boards, brand study, and key messaging crafted with agency-style rigour.
Casting, location scouting, scheduling, and production planning with full transparency.
On-ground filming with best-in-class equipment, experienced crew, and strict time management.
Editing, motion graphics, voiceovers, colour grading, sound design, and delivery across formats.
Your team stays involved throughout, ensuring that the final output is aligned with your marketing goals.
Everything from scripting to post-production under one roof.
Directors, writers, cinematographers, and editors who’ve worked on top brand campaigns.
Flexible shoot locations and multilingual crews to execute diverse briefs.
Agile production cycles that ensure high quality without delay.
Commercials edited and formatted for specific use — TV, OTT, social media, cinema, or OOH.
Collaborative workflows with milestone approvals and clear communication at each stage.
Our standard production timeline ranges from 10 to 25 days, depending on the complexity and location of the shoot. We begin with a detailed pre-production phase to avoid delays later. From scripting to post, each phase is managed efficiently with approvals at key stages. For urgent brand needs, we also offer fast-track production options. Timelines are finalised after the initial concept briefing. We balance speed with quality to deliver exceptional output.
Absolutely. We actively encourage collaboration with your internal brand or marketing teams. Whether you have a ready script, partial storyboard, or just a concept, we integrate your inputs throughout. Our writers and directors ensure creative alignment with your goals. From messaging tone to brand cues, we build every commercial with brand precision. Final edits are shared for your review and approval at every step.
Yes, we regularly produce multilingual commercials for regional and global distribution. We work with voiceover artists, dubbing studios, and translators to ensure linguistic and cultural accuracy. Our team understands the importance of local flavour and audience preferences. From casting to scripting, we adapt visuals and audio for each language version. This helps brands engage effectively across diverse markets.
We produce a wide range of commercials including television ads, digital video ads, branded content, corporate AVs, and explainer videos. Our team is equipped to handle performance-driven campaigns and narrative storytelling alike. Whether it’s a fashion ad, fintech explainer, or an FMCG launch film, we customise every element. Our experience spans luxury, healthcare, consumer goods, automotive, and more. Each commercial is tailored to the intended audience and platform.
Yes, we offer comprehensive production services including talent sourcing, location scouting, and full logistics. We handle permissions, contracts, travel, equipment, crew, and scheduling. Our team works across major Indian cities and international destinations. You won’t need to worry about any back-end execution. We ensure a smooth, professional, and controlled shoot environment.
We begin with a thorough brand immersion phase to understand your visual language, messaging tone, and communication objectives. Our creative directors work closely with your team to develop brand-compliant scripts and storyboards. Throughout production and post, your brand identity remains our central guide. We also create multiple versions optimised for each platform. This ensures consistency across formats while tailoring delivery for specific audiences.
Yes, we work with a range of budgets and can customise commercial production based on your scale and goals. Our modular pricing allows you to choose what’s essential for your project. Whether you need a studio-based shoot or a high-end location film, we can optimise costs. We also provide clear cost breakdowns and timeline estimates upfront. Many startups choose us for our production quality at competitive pricing.
Definitely. We have experience working with global teams and international markets. Our content is created with platform-neutral workflows and delivered in globally accepted formats. We manage production coordination, language versions, and deliverables based on your regional needs. Whether you're launching in India or targeting overseas audiences, our team ensures seamless execution. International brands value our agility, cultural fluency, and creative expertise.
Yes, once the commercial is delivered and all dues are cleared, the full usage rights are transferred to you. We provide legal documentation confirming the transfer of all intellectual property. If there are third-party licenses involved (e.g., music, stock footage), we ensure they’re cleared in advance. You will be able to use the commercial across your chosen platforms. Any exclusivity clauses or extensions can be discussed based on the brief.
Reach out to us with your brief or campaign objectives. We’ll schedule a discovery call to understand your goals, timelines, and creative direction. Our team will then share a detailed proposal including timelines, budget, and execution plan. Once approved, we move into scripting, casting, and pre-production. We keep you involved at every key milestone for review and input.
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